Services:  Market Research, Strategy Development

Design Concepts Manufacturing (DCM), approached our team with a need to assist in advertising their new product line. 

Our team initiated an in-depth discovery, learning about Design Concepts Manufacturing’s current business, business model and products, as well as the new offerings and the intended target demographic.

After reviewing the discovery data, our team determined that DCM needed to separate the commercial line from consumer, and use DCM as the parent brand for both lines, super-branding the product name for the consumer line