Services:  Market Assessment; Demographic Analysis; Market Penetration Strategy

morningblue solutions is a creative services firm who engaged The Still to provide various analysis services for one of morningblue’s clients.

The client was intent on launching a new hybrid retail product and service consumer store concept.  The client had strong experience in the service side, but no experience in launching a consumer oriented retail store

The Still approached this project knowing that the client had to both communicate this new concept, as well as differentiate themselves from single-solution competitors.

The Still first provided a Market Assessment of the two main markets.  The Still then used the target market customer qualities identified in the research to build a target demographic model.  This model was then applied to media demographics to build an appropriate media timetable and budget.