Retain the Best and Refine the Rest

Distillation retains the essential features or components while removing nonessentials. This concept is at the root of all “idea Distillery” programs at The Still. The idea generation or distillation process consists of a proprietary method of repeatedly expanding and condensing concepts until successfully proofed; used especially for product and/or service purification, market fractionalization or the formation of new market niches and big ideas.

Idea generation or distillation for new product ideas or product extensions can be individual contracted with The Still or as part of our exclusive idea Keggers.